Preparation is the key to a successful online business
By Cyanne Holt in Web Development on Monday, July 21, 2008 @ 09:36
One of the problems I've come across when dealing with clients who are developing their first websites or looking to redevelop an existing site is the tendency to overcomplicate the planning process.
From the business owner's perspective, I've come up with the following 5 questions to consider when planning the development or redevelopment of your site. Additionally, from the service provider's perspective, I've tried to identify (not in full) some key areas that may be directly influenced by your answers.
It's not meant to be rocket science but sometimes (like when writing an essay) you just need to have an outline from which to build your thoughts to make the process less daunting.
Preparation – A good foundation is the key
| Ask yourself | Will influence… | ||
| What do you want your site to achieve? Sales, Enquiries, Exposure, Social Awareness |
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| What do you sell / produce? What service do you offer? | Site content - actual copy and how much there is | ||
| How much control do you want over your site? |
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| How important is the website to you? |
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| Where do you see your business in 3 years time? |
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